10 questions I get asked in media training.Part 2: can I go off the record?

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So following my first post on questions I get in media training from the participants…..
 
Should I go off the record?
 
This is a thorny one…..off the record, for any that do not know the term, is when you tell the journalist something and he or she does not use it in an article they then go on to write.  Typically you would do this to give context or background to a point you are making – but you clearly do not want to be quoted or your name attributed to it.
 
Off the record has no legal status, it is simply an agreement between the two of you that the journalist will not use the information in the article.  Clearly it can be useful as there is often a ‘backstory’ behind events and happenings that are worth explaining – even if you don’t want to have your name associated with it….but it is dangerous.
 
If you are unfamiliar with speaking to the media, I would advise avoiding “off the record”. 
 
Why?
 

1.  It can often be unclear what part of the interview was or was not on the record.
2. What if what you say is so interesting it would be career enhancing to the journalist to use it.  can you be sure, if you have no relationship with him/her, that the journalist will not sacrifice your anonymity for the sake of a great story?  Less likely later on in your media spokesperson career when you have a relationship with this journalist….
3. What if the rules have not been set clearly about what the term means?  Some people think it means they cannot use the information.  Some think it means they can but they cannot name you. 

 
So, my advice to new media spokespersons….don’t do it.
 
When you have done a lot more interviews and built relationships…..then consider it.  But that’s for another post.
 
What is your take?  Have you used it or do you avoid it? 

If you'd like some advice on this front, mail me at [email protected]