Today I open the doors of my new consultancy, Chris Cartwright Communications.
Its focus – to build and protect reputations – is not necessarily new but how I want this consultancy to do this is new.
Many of the multinationals have headquarters in Switzerland (it has the world’s highest concentrations of MNC). My home town Geneva is the world’s centre for commodities trading and private banking. NGOs and international organisations are clustered here (Geneva alone has 250 NGOs and 95 international organisations). Nearby Lausanne is home to over 50 of the world’s sports federations. All of these organisations need communications support.
For their global or regional work, they have a choice: either use London based agencies due to the almost total absence of ‘global agencies’ here with experienced English-speaking consultants, or use local agencies who often lack the right global experience. Many choose London agencies but many have told me what they really want is a senior communications resource, based locally who can advise them, and be on hand when needed. They want the strategic chops of a London agency – but here. And ideally, they want the experienced person actually working on their business, not just turning up at meetings occasionally.
So, the immediate niche for my new consultancy is to offer clients strategic consulting from senior communications professionals who have worked at the world’s best-known agencies, are locally based and who will execute the work themselves flawlessly.
The second niche, however, is that we will be very C suite focused. We want to offer services that senior executives, based at Swiss located headquarters, need to make use of in the reputational mix of what you do, what you say and what people say about you:
I have, for a long time, wanted to start my own consultancy business – and I am excited about the journey ahead. If you’d like to know more, please get in touch at firstname.lastname@example.org.
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