Having worked extensively with senior executives in many sectors, we can act as trusted advisor and coach to your C suite executives, and also help with the following services:
Executive storytelling and thought leadership. Working with the senior communications team and applying best practice methodologies we can help define messaging, stories and themes/content that are authentic but resonate with target audiences. These can then become the bedrock of pervasive thought leadership campaigns targeting your executive’s peer group – the C suite.
Executive speaker podiums: we offer a service where we research executive speaking opportunities/events and place your executives as speaker.
Global Media Programmes with business media • Meet the Editor programmes • Editorial Boards • Editors Dining Clubs • International op eds • C level media training
Digital programme for C–level executives, from writing blogs and articles for Linked In through to managing executive social media platforms.
Influencer engagement with influencers from the media, government, think tanks and NGO community.
AI FOR GOOD click here for case study
Challenge The AI for Good Global Summit is one of the world’s largest conferences focused on Artificial Intelligence. Created by XPRIZE andthe International Telecommunication Union, the United Nations specialized agencyfor information and communication technologies, the Summit seeks to advance the Sustainable Development Goals by developing concrete projects to address global societal and economic problems using AI. The ITU asked us for communications support to position the conference with key global business media, and substantially raise awareness of their role as a convener of action oriented leaders in the AI for Good space.
Solution We organised a pre-event media roundtable in London, with speakers from PwC, the UN, Microsoft, and XPRIZE sharing their insights on AI. As the roundtable was attended by the Economist, the BBC, the Financial Times, ComputerWorld and Wired, significant awareness was raised around the content of the Summit itself.
We then worked to recruit media to attend the event itself in Geneva, and some 36 global news organisations attended, including the BBC, Le Temps, Xinhua, Bilan, CNN, China Central TV, Radio France, SciTech Europa, l’Agefi, and many more. We organised the press conference to kick off the Summit, with spokespeople from Microsoft, Association for Computing Machinery, Berlin University, the ITU and XPRIZE. We also organised several media interviews following the conference with AI thought leaders at the event.
Results Coverage in the media included pieces on CNN,Forbes, 2articlesfrom theBBC,Le Temps, l’Agefi and BILAN coming out in the first few days after the Summit.
THE BRAIN FORUM click here for case study
Challenge The Brain Forum, a charity that convenes world leaders in science, technology, healthcare and business to advance understanding of how the brain works, asked us to raise the profile of two debates with thought leaders at the FENS Forum of Neuroscience, the largest international meeting for neurologists and neuroscientists in Europe, in Glasgow, in the summer of 2020. However due to the Covid 19 pandemic, the platform and the communication strategy had to be rethought.
Solution Instead of live debates, two video debates were created on mental health issues, such as anxiety during the Covid 19 pandemic, as well as treatments such as mindfulness. To help them reach a wider audience, celebrity spokespeople were brought on board, to add to the scientists already speaking in the debates. We secured Alastair Campbell, former British Prime Minister Tony Blair’s spokesman and director of communications and strategy and a prominent ambassador for mental health charities (as a sufferer of depression himself). In addition, television and radio presenter, Anna Williamson, bestselling author of two books on anxiety and herself an ambassador of the mental health charity Mind, agreed to come on board as a chair and participant in the debates. Both agreed to media interviews and using their own social media platforms to raise awareness of the debates. In addition, we created organic and paid content for social media to further amplify the debates.
Results Overall, we garnered 1.7 million views of the debates on YouTube, significantly more than the Brain Forum has achieved before at previous events. Via media interviews and placements, we secured major media coverage (including the BBC, ITV Good Morning Britain, HR Magazine, two pieces in the Sun, 2 articles in the Daily Star, TV Life, and The Independent substantially raising awareness of mental health issues, and the Brain Forum’s role in convening thought leaders to tackle them.
Please feel free to get in touch with us on the details below if you would like to find out more...
CHRIS CARTWRIGHT COMMUNICATIONS Chemin du Levant 18A 1299 Crans-près-Céligny Switzerland T: +41 (0)78 800 6290 E: firstname.lastname@example.org