We believe that Purpose is a company’s intrinsic reason for being, which goes beyond delivering profits and value for shareholders.
It unifies stakeholders while embodying a company’s role in the broader economic, societal or environmental context. Simply put, it’s why you do what you do. Purpose is about how you make your money, not just what you do with it. It’s about the very reason you exist and the value you create beyond your shareholders. Authentic purpose is aligned with and embedded into your business strategy.
Using our own Purpose methodology, we help organisations
Discover and scope their existing Purpose assets and benchmark them against their sector and against societal drivers
Define and articulate Purpose so it is aligned with corporate strategy as well as external and internal stakeholder expectations
Test and optimise Purpose so that it is pragmatic and realistic as well as visionary
Launch - operational roll out and communication
SUCCESSFUL LAUNCH OF PURPOSE click here for case study
Challenge One of the world’s largest perfumiers was seeking to define its Purpose, keen to make it far more than an advertising strapline, and more of a guiding principle for how the company did business.
Solution The company needed guidance on how to go about doing this in a structured and practical way. We ran a strategy offsite workshop with the communications director and her team where we analysed industry best practice, key research from leading business schools such as IMD, and on the ground findings from the team’s field research, and leadership interviews. We distilled the take outs from these data points, created initial Purpose statements and positioning and planned stakeholder testing to assess authenticity, as well as and leadership meetings to operationalize Purpose.
Results The company successfully launched its Purpose via internal events, employee videos, and a white paper which summarised the firm’s Purpose.
Please feel free to get in touch with us on the details below if you would like to find out more...
CHRIS CARTWRIGHT COMMUNICATIONS T: +41 (0)78 800 6290 E: firstname.lastname@example.org