It feels too early to even talk about a 'post-Covid world' but suffice to say the changes wrought by the pandemic have changed society and working life perhaps permanently. Senior executives, more than ever, still need to lead and do so in an era of disruptive change. They need to devise and execute strategy in a dramatically changed world with many uncertainties, and as they communicate, they need to inspire confidence in the company strategy, from the inside out (employees, investors, customers), they need to motivate a remote workforce; they need to build and maintain the company reputation in an environment beset by enormous economic uncertainty and changing societal mores.
Quite a lot to ask. So what communications skills are vital in today’s volatile world?