I am happy to announce we have won a great project in the medtech arena: we are working with the Brain Forum, a not-for-profit focused on advancing understanding of how the brain works. Our brief is to run digital communications, advertising, influencer outreach and global media relations around a series of opinion leader debates on issues such as digital health, mental health and the young, and aging and the brain.
The first debate, which has had nearly 166,000 views, has already taken place in Zurich and focused on the urgent need to accelerate the digitalization of healthcare In Switzerland and globally. The Covid-19 coronavirus pandemic has exposed the need for urgent digitalization to optimise patient care. It will open the door to more efficient research, better productivity tools, better analytics, the use of AI for assisted diagnosis, better collaboration, early diagnostics, virtual care, personalized therapy, distributed virtual clinical trials and more.
The assignment builds on previous work I did last year on opinion leader debates for the Brain Forum in 2020 on mental health topics, featuring notable speakers such as Alastair Campbell, former British Prime Minister Tony Blair’s spokesman and a prominent ambassador for mental health charities and television presenter, Anna Williamson, bestselling author of two books on anxiety and herself an ambassador of the mental health charity, Mind. A case study on that work is to be found here.